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Yes First Exclusive) – CardExpert


Yes Bank Reserv Credit Card Review

Looks like YesBank decided to go aggressive on credit cards again after many years and started to not only rebrand their old credit cards but also launch new products along the way.

So here we’re looking at Yes Bank Reserv Credit Card which is the rebranded version of Yes First Exclusive Credit Card. There is a change in design, reward structure and some new benefits are added as well.

Here’s everything you need to know about the Yes Bank’s Reserv Credit Card in it’s current form:

Overview

Type Premium Credit Card
Reward Rate 1.5% – 3%
Annual Fee 1,999 INR + GST
Best for Online Spends
USP Redemption without 70% restriction

While the card is being issued as a paid card for most at the moment, most cardholders got them on Lifetime Free pricing.

Nevertheless, getting 3% reward rate on the card for online spends as standard with easy redemption works well for most. On top of that, there is a subscription plan, which we will get into it shortly.

Joining Fees

Joining Fee 1,999 INR + GST
Joining Fee Reversal Spend 40,000 INR within 30 days
Welcome Benefit Nil
Renewal Fee 1,999 INR + GST
Renewal Fee waiver On spending >3 Lakhs
Renewal Benefit 8,000 Reward Points (if renewal fee is paid)

It’s good to see that Yes Bank has the Joining fee waiver option for those who could spend. Renewal fee waiver condition too is very well acceptable at this fee point.

Ideally it’s still a LTF card as long as one can spend 3Lakhs a year, which is quite possible for most in this segment.

Design

Yesbank Reserv Credit Card design

I wonder why they decided to remove the “e” out of the nice word “Reserve”. I hope it’s not not only for the sake of adding it to other words like “Marque” and make both look Uniquee. 😀

Apart from that, the design also doesn’t follow some basic standards. Like, why the logo is so bold? why the MC logo is on top? Why the RESERV is so big?

But even with all these, I should say that it looks pretty decent when we’re not conscious of these design elements. So it’s fine.

Rewards

SPEND TYPE REWARD POINTS REWARD RATE
(POINTS TRANSFER)
Online Shopping Spends 24 / 250 INR ~3%
Offline Shopping Spends 12 / 250 INR ~1.5%
Select Categories 6 / 250 INR ~0.75%
  • Select Categories: Rental Payments, Wallet loading, Recharge & utility bill payments, Insurance, Education and Government payments
  • Max Cap for Online spends: 36,000 points/ Stmt Cycle (3L spend equivalent). Post this cap, earn rate will be throttled to offline reward rate.

So it’s clearly a pretty good card for online shopping spends and so makes sense if over 70% of your spends are done online.

But if the rewards are not attractive to you, you may as well go for an additional reward subscription plan for 1 Yr.

Reward Subscription Plan

Reward Subscription plan

So Yesbank has come up with an innovative “reward subscription plan” instead of increasing the annual fee of the card. This is primarily to monitize those older customers who got the Yes First Exclusive as Lifetime free, like most of us here.

While that’s a wonderful idea, the implementation is perhaps the worst in the industry. That said, here’s the current plan:

Plan Benefit Max Points Fee
3X Rewards 3X on all spends 75,000 /
Stmt Cycle
3,500 INR + GST
5X Rewards 5X on Travel, Dining, Fashion, Healthcare  75,000 /
Stmt Cycle
5,000 INR + GST

At this point, it might look lucrative because this means 9% on all spends with 3X. But more on that in a while.

If you’re around, you would have read this old subscription plan that I covered last year. They very soon realized the mistake and changed it’s value proposition very many times that at one point I decided to ignore it to save my time and energy!

I was on 5X plan initially but cancelled after they made the changes and then went to 3X Plan for quite sometime.

It worked pretty well with Yes First Exclusive, like, the accelerated points gets added the 1st week of the following month and the same can be tracked by calling the support as they can see the points bifurcation.

But after they rebranded the card from YFE to Reserv, it seems things may change. This is probably because Reserv in itself has accelerated rewards system as a standard feature.

So to test it, I’ve recently did a txn this month on the newly replaced Reserv variant. I’ll report back my findings by 1st week of Feb.

Redemption

  • Flights/Hotels: 0.25 INR / point

One of the advantage of Reserv Credit Card is the ability to redeem the points directly for flights/hotels at their revenue rate, so you don’t need to hit your head against the walls to make the most out of your “miles” with other cards.

While each has it’s own advantages, some cardholders just don’t have time for that. If that is the case, these direct redemptions comes handy.

I personally use these Yes Bank Reward Points to redeem for local flights, like on Indigo and others as they can’t be accessed through miles program.

Airport Lounge Access

ACCESS TYPE VIA LIMIT
Domestic Visa / Mastercard 3/Qtr
International (Primary) Priority Pass 6/yr

That’s quite decent I would say but not to forget that it all came down from “unlimited” to this level.

Note that the domestic lounge access is applicable to both primary and Add-on cards but International lounge access (Priority Pass) is only for primary cardholder.

Golf Benefit

  • 4 Games per Year (max: 1/month)
  • 1 Lesson per month

While the card doesn’t have the Golf program directly with the bank, you can still avail the Golf benefit on the card via Visa & Mastercard benefit.

Other Benefits

Yesbank Reserv Card Benefits
  • Forex Markup Fee: 1.75%
  • Purchase protection: Insurance cover of upto INR 50,000 against accidental damage for 6 months for mobile & electronic purchased online

Purchase protection is pretty new to Indian credit card industry but good to see that Yes Bank did it’s best to add it even to the card at this fee range.

Reserv vs Marquee

If you’re looking for a stable card without any surprises, I think Marquee is a wonderful card as compared to Reserv especially if you don’t have other super premium cards.

On top of that, the unlimited lounge access benefit with guest access is a good one to have on Marquee, as it helps a lot if you’re a family traveller with kids. Expect a detailed review on Marquee shortly.

Should you get Reserv?

If you value rewards, prefer a low fee and most of your spends are made online then it absolutely makes sense to go for the yes Bank’s Reserv Credit Card.

If not, or if you prefer to have a solid product and don’t care much about the rewards then HDFC Regalia Gold is something you should explore.

How to apply?

  • Online: On Yes Bank Website
  • Branch – Digital: If you share OTP along with other details like PAN, they can remotely apply it on behalf of you.
  • Branch – Physical: By signing physical documents

Ideally applying online by self works pretty smooth for most but if you feel otherwise you may go for the digital application via branch.

However, if you’re not eligible for the card via above 2 modes, then you’ll need to go for the physical application.

Bottomline

Yesbank’s rebranded Reserv Credit Card is a pretty good product especially if your spends are largely focused Online. And if the subscription plan works the way it’s expected it to be, then it’s perhaps one of the best credit cards to hold in 2024.

However, it is to be noted that YesBank’s Credit Card features/benefits are not stable ever since the Yes Bank scam broke out, so take it with a pinch of salt. Be flexible to change your strategy if Yesbank disappoints you with anything in the future.

That said, it is at-least good to see something happening with them finally.

Do you’ve Yes Bank’s Reserv Credit Card? Feel free to share your experiences in the comments below.



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