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No tickets for Taylor Swift in Toronto or Vancouver? See the prices of a global present


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It’s no shock that in 2023, Swift was the most-searched artist on Stubhub, the place followers from greater than 110 international locations purchased tickets to the Eras Tour. (For its position, Stubhub takes a hefty gross sales payment based mostly on the ticket value.) Toronto was a high worldwide journey vacation spot for American travellers, who get a beneficial change price on the worth of tickets in Canada. (As of late April 2024, USD$1 is price CAD$1.37.)

Canadians are following go well with—besides they’re heading to Europe. Based on Stubhub, for Swift’s remaining exhibits in 2024, among the hottest worldwide Eras Tour locations for Canadian followers are Paris, Lisbon, Amsterdam, Warsaw and Vienna. 

Fandom doesn’t come low-cost, although. On this new world of post-pandemic “revenge journey” and a newfound craving to create particular experiences in our lives, when it comes to {dollars} and cents, is the Eras Tour price it?

The facility of Swiftonomics 

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“Swiftonomics” and its impact on the financial system is staggering. The Eras Tour is the highest-grossing live performance tour of all time, and the primary to gross USD$1 billion. In every single place the tour touches down, the native financial system will get a significant enhance. 

Based on the CBC, the estimated financial impression of Swift’s three exhibits in Vancouver is $700 million. And a research in Denver—the place Swift performed two exhibits final summer time—discovered that the typical quantity an Eras Tour concert-goer spent was USD$1,327 (about CAD$1,800) on bills akin to tickets, journey, merchandise, lodging and meals. That provides as much as greater than USD$200 million in direct shopper spending.

An Instagram post from user on the cost of attending a Taylor Swift concert

How to economize on Taylor Swift tickets and extra

Woods’ recommendation is to make the most of last-minute ticket releases. To search out out about these gross sales, observe all of the professional native ticket sellers and promoters on social media, particularly within the days main as much as the present. “Anywhere the place you will get an inexpensive ‘obstructed view’ seat with last-minute releases is one of the best place to go,” he says. “You can simply fly to a close-by European metropolis—for Swift’s upcoming tour dates—and take the prepare or a flex bus to decrease prices if airfare is pricey, because it’s fast and simple to journey between European cities.” 

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For lodging, motels and Airbnbs will probably be dear and even bought out. Attempt work-arounds: Do motels have a ready record in case of cancellations? Are you able to lease a room slightly than a complete house, or discover lodgings farther from the town centre? Different lodging like hostels, B&Bs and non-hotel lodging are prospects as nicely. 

Woods discovered a house-sitting alternative in Melbourne, which meant his lodging was free. (Rating!) For those who’re prepared to deal with a house and probably a pet in change for a free keep, begin with one of many main house-sitting networks, Nomador. For those who don’t thoughts staying exterior of a metropolis centre, try, which connects unbiased travellers and college students with host households. You can save some huge cash and expertise extra of the native tradition. 

Photograph courtesy of Ryan Thomas Woods

Woods additionally advises profiting from Swift-related actions, reductions and promos. In Sydney and Melbourne, he says, “your ticket to Taylor will get you free public transit.” And in Melbourne, “the Queen Victoria market had a Swift-themed evening market, and one of many cubicles was a make-your-own-friendship bracelet.” (Swifties make these and commerce them at live shows. It’s additionally how she met her boyfriend, Travis Kelce, who performs soccer for the Kansas Metropolis Chiefs.) 

What about Eras Tour official merchandise? Live performance-goers should purchase all the pieces from T-shirts and sweaters to tote luggage and glow batons. Costs can differ relying on change price, and as a consequence of sturdy demand, tour merch is normally bought the day earlier than the exhibits. However many followers are additionally making their very own outfits, and as Woods says, “It might be so simple as doing art work with a marker on a plain T-shirt.” 


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